Latitude wrote:TORB wrote:Jester,
Its very simple, Penfolds will charge what ever the market will stand in every market they operate in. Gone are the days where you say, its costs "x" to produce; I will mark it up by "y%" giving a retail price of "z."
These global players don't give a rodents posterior where they sell thier wine and could not care less about customer loyalty. Much of that is to be expected when the whole operation is driven with the next quarters results being the most important driving factor.
And yes, I am a cynic.
Ric, If you want some cred as a writer, please do your research instead of making assertions. I'm not sure it is totally fair to shoot down the company because of their size. I also think you will find the
wholesale price of Penfolds reds i.e. excluding taxes is very close all over the world - allowing for freight.
Further, and with reference to the original post, unlike retailers in Australia, US retailers do not included state taxes in prices, this is added at checkout.
Lets not play bash the multinational by grose generalisations from people who should know better.
Littitude,
Perhaps you could get your facts right before you post something that directly questions my credibility.
As far the wholesale prices of Penfolds reds being close all over the worls;
thats a load of complete bollocks. You only have to look at the pricing relativity through Winesearcher Pro to prove that point. The following are the lowest prices found using WS Pro
in $A for all wines. The first price is the US price, the second is the Aust price
2002 Bin 28 US $20.73 --- $18.17
2002 Bin 407 US $20.73 --- $24.54
2002 Bin 389 US $22.03 --- $34.39
(avergae street price $24 in the US vs $37 in Oz.)
2002 Bin 128 US $25 vs $18.17
2002 Magill US $47.91 vs $89
2000 Grange US $215 vs $ 522
There is some impact of discounting that would influence factors (especially Grange) but never the less, the pricing is all over the place.
In Oz Magill is about 4 times the price of Bin 28 and 128. In the US its about twice!
In Oz the Bin 389 is almost twice the price of Bin 28 and Bin 128. In the US its almost the same price.
Still "think" the wholsesale prices are similar?
If so then perhaps you should do some further research and come back with some facts to disprove my points.
As for me not doing my research, I thought getting the information by interviewing the Chairman of the Board (at that time Brian Finn was also acting MD of SC) would have qualified.
article Check out this article.. I still have the origional tape which stated, in answer to a question about this very thing.
"Those days are long gone. Would you buy a bottle of wine because of what it cost to produce and therefore what it costs to buy? If it's a value based product, you buy it because of your perception of its quality and that can be everything from the packaging through to the taste and so on. The US market has figured that out. Our pricing is based on its percieved value in each market. ....."
As far as taxes are concerned, whilst the majority of wine in Oz is taxed at over 40%, in the US the tax rate is very low and varies from state to state. So all the numbers for the Oz wines (above) include taxes and the US figures do not, but the US wine (state) taxes are normally single digit number, not like our 43%.