Missing Penfolds

Ollie · Post by **Ollie** » Sat Jan 17, 2009 10:46 pm

Hi All,

Was looking around the wine aisle in my local Tescos Megastore this Morning when I noticed something odd, not a single bottle of Penfolds wine was on the shelves, it wasn't that they had sold out, they just weren't listed at all, not even Rawsons Retreat. I got home and checked their Wine Website which still displays some Penfolds wine, although only about 5 types. So I'm not sure if this is a Company decision or just down to the local branch.
Anyone heard anything, are Tescos not going to stock Penfolds Wine any longer?

Cheers

Ollie

Nayan · Post by **Nayan** » Sun Jan 18, 2009 11:46 am

Yeah, not quite sure what FWE are up to in the UK. They switched their distribution last year to a company that no one likes, and all of a sudden seem to have little to no retail market presence. You get the feeling that they really don't know what they are doing.

Red Bigot · Post by **Red Bigot** » Sun Jan 18, 2009 12:55 pm

Nayan wrote:Yeah, not quite sure what FWE are up to in the UK. They switched their distribution last year to a company that no one likes, and all of a sudden seem to have little to no retail market presence. You get the feeling that they really don't know what they are doing.

They don't deserve to succeed if they continue doing stupid things like this and trying to merge beer and wine sales... :roll:

Mike Hawkins · Post by **Mike Hawkins** » Sun Jan 18, 2009 3:12 pm

I know a number of the Pommie retailers are promoting own brand labels as the margins are better. Perhaps this is an example ?

Mike

Jay60A · Post by **Jay60A** » Mon Jan 19, 2009 2:22 am

Mike Hawkins wrote:I know a number of the Pommie retailers are promoting own brand labels as the margins are better. Perhaps this is an example ?

Mike

Yep.

Almost ALL of the supermarkets are now selling own-brand wines. Waitroses, Tescos, Sainsburies, Marks & Spencer. They seem to be sourcing through medium-sized operations - e.g. St. Hallett for Barossa Shiraz and Geoff Merrill for Mclaren Vale Shiraz at M&S, Sainsburies sell a De Bortoli-made botrytis sticky etc. A general trend, not just Australian e.g. Chilean Cab-Sav, Austrian Gruner Veltliner, German Riesling (some made by Loosen from memory), CnDP, even Cote Rotie. Wines are generally average-to-good.