A new wine for seniors
California vintners in the Napa Valley area, who make a lot of
Pinot Blanc, Pinot Noir and Pinot Grigio wines, have developed a new
hybrid grape that acts as an anti-diuretic. It is expected to reduce the
number of trips older people have to make to the bathroom during the night.
The new wine will be marketed as Pinot More.
Walmart Wine
Wal-Mart has announced that they will soon be offering customers a
new discount item: Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California, to
produce the spirits at an affordable price, in the $2-5 range. Wine
connoisseurs may not be inclined to throw a bottle of Wal-Mart brand
into their shopping carts, but "there is a market for cheap wine," said
Kathy Micken, director of marketing. She continued, "But the right name is
important." Customer surveys were conducted to determine the most
attractive name for the Wal-Mart brand. The top surveyed names in
popularity are:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations
And the number 1 name for Wal-Mart Wine...
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either
white meat (Possum), or red meat (Squirrel).
