New Release from Stoney Goose... sorry I mean TWE...

[sjw_11]

"We are thrilled to announce 19 Crimes, the wine brand to first use augmented reality to engage consumers, will be partnering with entertainment and Californian icon, Snoop Dogg in a multi-year partnership, resulting in another category disruptor.

Snoop Dogg’s face will feature on 19 Crimes’ first Californian wine, appropriately named ‘Cali Red,’ available in stores across North America in August. The line expansion will cast a contemporary lens on 19 Crimes, a line of wines inspired by the convicts turned colonists that built Australia.

‘I’ve been a fan of this wine, and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans. It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!” states Snoop Dogg.

We are genuinely excited to partner with Snoop and welcome him to the 19 Crimes and TWE family! #SnoopCaliRed #19Crimes #TWE"

2020-04-22 11_54_07-Start.jpg

[sjw_11]

Honestly you cannot make this crap up.

[Dragzworthy]

I had to Google "snoop dog + wine" to make sure this wasn't a piss take...

[paulf]

Are we sure this is just wine? Snoop Dog usually augments his reality with something greener.

[marsalla]

Yarra Cabernet franc might work better...

[phillisc]

Perhaps Snooper is behind the demerger
Cheers Craig