I'm a Noon's fan- cold winter, fireplace reds a few times a year. But to me, thy are priced for what they really are. $30-ish wines? Sure, the Parker effect drags the secondary market price up.phillisc wrote:
Interestingly if I was ever in the position to own a winery I certainly would not be charging the outrageous prices of Pennies, Henschke et al.
Instead, I would go down the Drew Noon path...humble beginnings, great ethos and maintaining the tradition of his father David (absolute super bloke who I had the pleasure of meeting many times) and $29 for the Reserve Shiraz...I have been on the mailer for 8 years now...the wine has gone up from $22 to $29!!!
In the annual release newsletter Drew writes an extensive piece on the $100 wine...and long story short states that he can't see from a cost point of view why a winemaker would need to charge that much when price per bottle to make comes nowhere near, (funny, same sentiments of a very vocal forumite on here bemoaning the latest basket press price) and two, from a marketing perspective its simply a joke (my words not Drew's).
Pleasingly, Noon will never have their wines priced anywhere near this and that's a great thing.
Are you saying they are really higher value wines and you buy them because they are $29? Doesn't this make Basket Press overpriced?