When will they ever learn??

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sjw_11
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When will they ever learn??

Post by sjw_11 »

Inside the TWE Board Room (A Sadly True Parody):

The Chairman (ex British American Tobacco): "Ok we need a new CEO, lets review what we already learned from the whole Fosters saga and what that tells us about running a wine company..."

LESSON 1: YOU CANNOT RUN A WINE COMPANY LIKE A BREWERY (OR A FACTORY)

LESSON 2: WINE MAKES MORE MONEY AS A LUXURY BRAND PLAY RATHER THAN A FAST MOVING CONSUMER GOOD

"Ok, this is very interesting... I know what well do..."

LETS APPOINT A FMCG EXPERT WITH A BACKGROUND AT COKE AND KRAFT COZ HE WILL TOTZ KNOW HOW TO RUN A WINE BIZ

:roll: :x :roll: :x :roll: :x :roll: :x :!:

Treasury Wine Estates, the world's largest pure-play wine company and owner of iconic brands such as Penfolds, Wolf Blass and Beringer, has reached outside the wine sector for its next chief executive, picking a former Kraft Foods and Coca-Cola manager to run its global wine business.

The company announced this morning that Michael Clarke would join Treasury Wine Estates as its new chief, following last year's shock ejection of former boss David Dearie.

The new CEO is a former president of Kraft Foods European business and a 12 year veteran of the Coca-Cola Company. Mr Clarke's CV does not include any direct leadership roles in the wine sector.

http://www.brisbanetimes.com.au/busines ... 3323t.html
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Sam

sjw_11
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Re: When will they ever learn??

Post by sjw_11 »

For the avoidance of doubt that is my own personal view and not that of my employer and is expressed in a purely personal capacity and does not intend any personal comment on the integrity or professionalism of any person noted or alluded to. :P
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AndrewCowley
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Re: When will they ever learn??

Post by AndrewCowley »

Only a matter of time before it blows up and they are forced to accept that, in the long run, for their business to be sustainable and profitable they have to focus on the domestic market first and foremost. They have shafted us over the past 5-10 years with ridiculous price increases. Essentially they have priced themselves out of their own market. That's stupid.

I also think some simplification is needed. Some of the recent higher priced bin's are just flab, designed again for overseas consumption.

AaronL
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Re: When will they ever learn??

Post by AaronL »

sjw_11 wrote:The company announced this morning that Michael Clarke would join Treasury Wine Estates as its new chief

So he'll run TWE as well as the Australian cricket team. I'm impressed already :shock:
I was waiting for a moment, but that moment never came

qwertt
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Re: When will they ever learn??

Post by qwertt »

AaronL wrote:
sjw_11 wrote:The company announced this morning that Michael Clarke would join Treasury Wine Estates as its new chief

So he'll run TWE as well as the Australian cricket team. I'm impressed already :shock:


They could do very well with THAT Michael Clarke if he could bring his on-field smarts to TWE.
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phillisc
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Re: When will they ever learn??

Post by phillisc »

[quote="AndrewCowley"]Only a matter of time before it blows up and they are forced to accept that, in the long run, for their business to be sustainable and profitable they have to focus on the domestic market first and foremost.



Andrew Cowley...quote of the century ...doing my best John "Sammy" Newman, AFL footy show host impersination as I look down the camera lens in complete agreement with you Andrew.....OH REALLY!!

Coke suits Penfolds well, the colour of red and white fits nicely...Carbonated Grange in a can anyone...couldn't be any more ridiculous than a $168 grand ampoule :roll: :roll: :roll: :roll:

Have a great day

Craig
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Tomorrow will be a good day

Sean
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Re: When will they ever learn??

Post by Sean »

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Sean
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Re: When will they ever learn??

Post by Sean »

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The fish
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Re: When will they ever learn??

Post by The fish »

Care to share who you think would be the 'right' person to run TWE?

AndrewCowley
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Re: When will they ever learn??

Post by AndrewCowley »

Sean wrote:
AndrewCowley wrote:I also think some simplification is needed. Some of the recent higher priced bin's are just flab, designed again for overseas consumption.


So you won't be lining up to try the new Bin 9 Cabernet Sauvignon when it comes out with the Penfolds bins this year? :)

Bin 9, great. A super premium to outdo Bin 707? Will there be an ampoule version?

I might be living in the past, but I want to buy Bin 389 for under $50 a bottle again.

Sean
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Re: When will they ever learn??

Post by Sean »

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AndrewCowley
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Re: When will they ever learn??

Post by AndrewCowley »

And you wonder, if they insert a new super premium Cabernet Sauvignon into the range, do all the regular bin's beneath it suffer? Heck at $70 (or thereabouts) RRP, Bin 407 is already questionable value.

Sean
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Re: When will they ever learn??

Post by Sean »

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rens
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Re: When will they ever learn??

Post by rens »

Sean wrote:It has occurred to me that if this Bin 9 is a 2010 or 2012 vintage, then it might get a lot better reception than the 2011 Bin 407 coming out this year. (Just checking Andrew Graham's Facebook, it could be a 2012.) The Bin 407 will just go quietly under the radar this time round...


I bet the words 'best Bin 407 since[insert year] ' gets uttered by Peter Gago and the marketing team in the presser about the 2011 Bin 407.
never underestimate the predictability of stupidity

Mike Hawkins
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Re: When will they ever learn??

Post by Mike Hawkins »

AndrewCowley wrote:And you wonder, if they insert a new super premium Cabernet Sauvignon into the range, do all the regular bin's beneath it suffer? Heck at $70 (or thereabouts) RRP, Bin 407 is already questionable value.


Its been questionable value since the 1992 vintage....

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n4sir
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Re: When will they ever learn??

Post by n4sir »

AndrewCowley wrote:
Sean wrote:
AndrewCowley wrote:I also think some simplification is needed. Some of the recent higher priced bin's are just flab, designed again for overseas consumption.


So you won't be lining up to try the new Bin 9 Cabernet Sauvignon when it comes out with the Penfolds bins this year? :)

Bin 9, great. A super premium to outdo Bin 707? Will there be an ampoule version?

I might be living in the past, but I want to buy Bin 389 for under $50 a bottle again.


Sean wrote:I don't know too much about it. But I guess it might be something like the Bin 8 Cabernet Shiraz, so it could be aimed (read priced I suppose) between the Bin 407 and Bin 707. It is getting too hard maybe keeping up with all these new Bins...


This got a brief mention at last years Kalimna Club dinner. It's from a single patch of the Kalimna vineyard so I'm expecting it to be good - no mention of pricing though. The Cellar Reserve Kalimna Mataro & Merlot were (surprisingly) reasonable in price last year, so I've got no idea where they plan to place this. I guess we'll find out soon enough. :|

Cheers,
Ian
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Sean
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Re: When will they ever learn??

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sjw_11
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Re: When will they ever learn??

Post by sjw_11 »

Sean wrote:Why not be like the two grumpy old men in The Muppets and be just as irreverent and scathing about it too?


Is that intended as a rebuke to my initial post?
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Re: When will they ever learn??

Post by sjw_11 »

Sean wrote:
The fish wrote:Care to share who you think would be the 'right' person to run TWE?


The biggest shareholders each have around 5% to 7% with names unfamiliar to most of us like FMR LLC and FIL, The Capital Group, Baillie Gifford & Co, BlackRock Group, and so on.


These are very very big global investors, among the top 10 institutional investors globally. Your talking guys who manage upwards of more than $1tn (trillion) of assets each (for the Fidelity Complex, Capital Group, BlackRock).

There are three key reasons investors have bought this stock:
1. There is a hidden upside from the inventory well above the book value as aged, high quality inventory can be sold for a large premium
2. China... China... China and other emerging markets will drive incremental demand for luxury wine and TWE is a clear cut proxy to this trade as being one of the largest and most liquid pure-play wine companies
3. There is value that could be unlocked through restructuring the various businesses (up to $6.50/share according to the bulls on the stock vs current share price <$4).

It seems to me the CEO selected is aligned to pursuit of the third option, which might be great from an institutional investor perspective. I am certainly considering buying some stock PA... (disclaimer: this is not investment advice and should not be relied on!)

But as a wine lover, I just long for the day when the core Aussie brands within TWE can be managed properly as an on-going business not a corporate restructuring play. I dont know all the industry insiders well enough (and there is no large cap pure play wine peer to poach from) to say THIS PERSON should be CEO, but in approach I would be hoping for someone in the LVMH mind set.

Those guys are probably one of the finest example I know of managing a "house of brands" across luxury goods where each brand maintains autonomy of product quality but benefits from the skills the broader team has in ramping up distribution channels, retail formats, etc, plus the enhanced financial strength of a larger organisation.

Tony Leon, the long-term head of Dan Murpyh's who moved to run Coles Liquor? Would have the inside run of how the supermarkets operate but also, in building out Dan's from 5 outlets to a "shedload" (technical term) also built the best retail liquor chain in the world (my opinion) which requires a good affinity with the quality and integrity of the brands you sell.... Just a random example.

What I would hate to see is another FMCG approach looking to "maximise operating efficiencies"... this is the path Fosters tried: consolidating production into a handful of industrial complexes (forget the term wineries) and aiming for minimum cost per unit of plonk like you would in a commercial brewery.

Imagine if LVMH had bought Church's and instead of maintaining production in Northamptonshire had shifted that to a single factory in China where they could be made alongside Ferragamo's, Prada's and all the other shoe brands they own. Would you still get £300 for a basic pair? Ohhh hell no.
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Sean
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Re: When will they ever learn??

Post by Sean »

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sjw_11
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Re: When will they ever learn??

Post by sjw_11 »

Sean wrote:
sjw_11 wrote:
Sean wrote:Why not be like the two grumpy old men in The Muppets and be just as irreverent and scathing about it too?


Is that intended as a rebuke to my initial post?


No, not at all Sam.


Oh good! It didnt seem from your post like it would be, but that last line confused me!
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AndrewCowley
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Re: When will they ever learn??

Post by AndrewCowley »

sjw_11 wrote:These are very very big global investors, among the top 10 institutional investors globally. Your talking guys who manage upwards of more than $1tn (trillion) of assets each (for the Fidelity Complex, Capital Group, BlackRock).

Just an FYI. BlackRock manage over 4 trillion and are the worlds largest asset manager by a long way.

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Re: When will they ever learn??

Post by maybs »

I think we all know they need a lawyer running things and yes, although I am busy I am prepared to put my hand up if they are interested :)
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AndrewCowley
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Re: When will they ever learn??

Post by AndrewCowley »

Well I just hope that Wynns survive. Would be great if their management could stump up the capital for a buyout. Free themselves of TWE.

daz
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Re: When will they ever learn??

Post by daz »

It's all about money. TWE were earlier Southcorp, ripped the guts out of good quality labels sold at reasonable prices to create crap wines offered at prices above their worth. Wynns? The stratification of TWE labels is reflected in Penfolds as it has more recently been by Wynns. Blass, McWilliams and just about any other large wine company have needed to do the same to maintain or grow turnover, return on investment and grow sales of the higher-end, more profitable labels.

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phillisc
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Re: When will they ever learn??

Post by phillisc »

AndrewCowley wrote:Well I just hope that Wynns survive. Would be great if their management could stump up the capital for a buyout. Free themselves of TWE.


Yes indeed along with Seppelts and Lindermans....I'll start the lamington drive now.

Cheers
Craig.
Tomorrow will be a good day

The fish
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Re: When will they ever learn??

Post by The fish »

Care to share who you think would be the 'right' person to run TWE?


Setting our frustrations aside about the current direction of the brands under TWE control I've really enjoyed this conversation. Perhaps I should have phrased the question to look more like 'what do you think the right person might look like' rather than naming any one person.

Tony Leon would be an intriguing suggestion for any Australian focused operation (I think he'd be good and could play the supermarkets at their own game). However on a global level, and this is where the game is being played out, I don't think that he'd work. Sadly the end game for TWE is now profit and I can't see that changing any time soon.

Cheers
Matt

PS - happy to buy a few dozen lamingtons to kick start the buy-out off :)

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Re: When will they ever learn??

Post by Sean »

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n4sir
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Re: When will they ever learn??

Post by n4sir »

Philip White's take on the 2014 releases:

drinkster.com
27 February 2014
PENFOLDS PREMIUMS - 2014 RELEASE

http://drinkster.blogspot.com/2014/02/p ... lease.html

Ps. It looks like I got what I thought I was told about the Bin 9 mixed up with the upcoming 2010 Bin 170 Kalimna Shiraz - the price of that baby, a cool $1800/bottle. :oops: :shock:
Forget about goodness and mercy, they're gone.

Rossco
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Re: When will they ever learn??

Post by Rossco »

Sean wrote:
Sean wrote:
AndrewCowley wrote:I also think some simplification is needed. Some of the recent higher priced bin's are just flab, designed again for overseas consumption.


So you won't be lining up to try the new Bin 9 Cabernet Sauvignon when it comes out with the Penfolds bins this year? :)


For those interested, today Andrew Graham has posted on his blog his tasting notes (and RRP prices) of this year's Penfolds bins from the tasting for the trade and press - incl. the new Bin 9 Cab Sav.

http://www.ozwinereview.com/2014/02/penfolds-2014-bin-series-release-redux.html


Andrew is my favourite reviewer and I hold his opinion in much higher regard than others.

407 @ $ 80 RRP ................. sounds like TWE are really learning from their errors of the past.

Interesting read about 389 where fruit type quality of 707 and Block 42 may have been used.

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