Murray wrote: Brian,
In both the cases you cite the branding is the same on both online and shopfront entities. This is not the case here.
As such my HT/Officeworks analogy apply.
Branding is irrelevant, companies can trade under different names via registration of a business name with consumer affairs victoria. It can still be the same company, but just trading under different business names. A search of the ASIC database shows that Harris technology is an Australian Proprietary Company, Limited By Shares, and thus an independant legal entity. It's website claims that it is part of the officworks group, under coles. Officeworks signs off on it's site as Officeworks Superstores Pty Ltd, and is therefore proprietary limited - an independant company. Whilst they may be owned by the same company, they are independant legal entities, and therefore either company is not bound by any contracts entered into by the other. If one orders something from officeworks, they cannot demand delivery from HT. As an example, Coles supermarkets and HT are owned by the same parent company. I cannot order a computer from HT and then turn up at a coles supermarket, and demand that they deliver. Likewise, a packet of tim tams cannot be ordered from coles and then demanded from HT.
But with Winestores that operate an online service: firstly, brandnames are irrelevant. All that is required is for a company is to register with Consumer Affairs Vic, and they can trade under different brand name.
An ASIC search yields that both Strathmore Cellars and Winestar are business names (therefore it is possible that they are both trading names of a single business entity). Following that with a search on consumer affairs victoria, both strathmore cellars and winestar are registered at the same suburb (Strathmore) and postcode [3041] (lending weight to the likelyhood that they are the same). Obviously there is a greater relationship between those 2 business names, compared with officworks and HT.
See this link for journalistic sources: [url="The Age"]http://www.theage.com.au/news/Next/The-sweet-taste-of-ecommerce-success/2004/12/06/1102182189400.html?from=moreStories[/url] see quote below:
The Age wrote:Tucked away in a suburban bottle shop, Bert Werden is a seven-year e-commerce veteran whose site now turns over $4 million a year.
While well-financed competitors such as Foster's WinePlanet - which collapsed in 2001 - burned cash with no hint of return, Werden quietly built his WineStar online wine cellar from the back of a Strathmore bottle shop in Melbourne's north.
I must side with RB on this one. His intuition, as alway, is seemingly correct.