Scanlon wrote:Ollie wrote:Middle Earth??!!
What is it about my fellow English and their reluctance to stray from French wine? I was recently discussing wine with my mate for his Wedding and when I suggested a couple of Aussie Labels, he told me that his soon to be Father-in-law to be only wants French wine!!
Cheers
Ollie
good that leaves more for us!
To be fair it may not be just the snob thing ... I suspect a few factors at play. I LOVE aussie wine. But let's place Devil's advocate for a moment.
First, while the big brands including Penfolds, Wolf Blass can be a lot cheaper in UK than over in Oz as you are simply being stuffed (don't know how else to say it but look at Grange or WB Platinum prices you can get in UK), a lot of the interesting/niche Oz stuff is appreciably more expensive than in Oz. This should not be the case given WET but is because a lot is only brought in by smaller retailers like Noel Young, Philglass & Swiggott, Ozwines etc in small amounts for the wine-geek market.
Secondly, in the 10-15GBP price range there's a lot more very good French wine easily available at good prices ... esp. CdP, Hermitage, Rhones, lesser Bdx gear in supermarkets like Waitrose, Sainsbury. Just avoid Burgundy and poor vintages! So in the UK an educated wine drinker's palate will (by default) likely graduate to a more European flavour profile without knowing that the New World can and do offer equivalent or better wines in a similar style sometimes executed better ... Seppelts, Clonakilla, Voyager Estate are good examples.
Which is back to the main issue facing oz now - increasing production, marketing and therefore distribution of the really good wines to the point where there is a critical mass AND AVERAGE PEOPLE KNOW AUSTRALIA MAKES TOP WINE. It would be interesting to know some market figures by country of origin of wine sold in the UK say 15GBP or over.
To ask the aussies here: I am a Pom back in NZ buying a lot of aussie stuff because I grew up in NZ in the 80s and developed a taste for it. So I now know what to go for (or not). But why should any punter in the UK choose high-end aussie wine over Bordeaux, Rhone, Barolo, Rioja etc?
It's a rhetorical question really as it's what the marketing industry has to answer. Suspect the answer may be "get st*ffed"
Don't know how I got onto this. Better get back to work now!
“There are no standards of taste in wine. Each mans own taste is the standard, and a majority vote cannot decide for him or in any slightest degree affect the supremacy of his own standard". Mark Twain.