Brand Re-positioning
Posted: Sat Mar 05, 2005 4:19 pm
Does anyone know what's happening with Jamiesons Run premium brands?
There have been a series of "specials" on various JR wines over the past 6 months or so, reaching a crescendo lately with the Single Vineyard series (O'Deas, McShanes and Alexanders) pushing out 3 vintages (2000, 2001 and now 2002) at prices down to $16.99 where they were formerly around $35. Now the Winemakers Reserve, originally a $40+ wine, is being offered at $20 and under. Are these permanent reductions or just clearing the warehouses?
If I were any of the retailers still advertising the SV series at $30+ I'd be returning the wine to B-B and asking for my money back. I also heard the current retail prices are less than staff prices for the wines and that's usually a pretty generous discount.
Maybe the person who organised the re-positioning of the Lindemans Coonawarra trio years ago and the 98 John Riddoch price-halving has moved companies. Speaking of which, it must be time Lindemans tried to get the trio moving again, how long has 99 been the current vintage on release, seems like years, although St George 2000 has been out a while now too.
There have been a series of "specials" on various JR wines over the past 6 months or so, reaching a crescendo lately with the Single Vineyard series (O'Deas, McShanes and Alexanders) pushing out 3 vintages (2000, 2001 and now 2002) at prices down to $16.99 where they were formerly around $35. Now the Winemakers Reserve, originally a $40+ wine, is being offered at $20 and under. Are these permanent reductions or just clearing the warehouses?
If I were any of the retailers still advertising the SV series at $30+ I'd be returning the wine to B-B and asking for my money back. I also heard the current retail prices are less than staff prices for the wines and that's usually a pretty generous discount.
Maybe the person who organised the re-positioning of the Lindemans Coonawarra trio years ago and the 98 John Riddoch price-halving has moved companies. Speaking of which, it must be time Lindemans tried to get the trio moving again, how long has 99 been the current vintage on release, seems like years, although St George 2000 has been out a while now too.