The Auswine Forum

http://www.latimes.com/features/food/la ... -home-food

Blockbuster article, IMHO,
and as an optimist, I say the changes are around the corner...

New World Labeling Standards in the French Wines are more closer than we think....and I'll drink to that.

Perhaps its the buyers of "wine"

On a similar issue I noted from another site that The Wall Street Journal has an article today about the increasing odds against French wine growers. The Euro's rise, fragmented growers, complicated labels, and well organized competitors are making life very difficult for small, family growers.

The article focuses on a family in Burgundy and their inability to overcome the odds. They make good wine, it's well regarded, but not to Parker's tastes. So, it doesn't get a high Parker score, which puts Americans off.

The vingeron has travelled to America to meet wholesalers and make appearances in stores, yet that's only produced one order. He can't afford advertising in any of the media. Yet, Gallo has set up shop in his area of France, and used its muscle to move 120,000 cases of wine in six months.

The domestic market is falling. French people consume 30% less wine than they did in 1970. There's little hope of a rise in domestic consumption


Not good for artisan makers it seems.

Cheers

paul

PaulV wrote:On a similar issue I noted from another site that The Wall Street Journal has an article today about the increasing odds against French wine growers. The Euro's rise, fragmented growers, complicated labels, and well organized competitors are making life very difficult for small, family growers.

The article focuses on a family in Burgundy and their inability to overcome the odds. They make good wine, it's well regarded, but not to Parker's tastes. So, it doesn't get a high Parker score, which puts Americans off.

The vingeron has travelled to America to meet wholesalers and make appearances in stores, yet that's only produced one order. He can't afford advertising in any of the media. Yet, Gallo has set up shop in his area of France, and used its muscle to move 120,000 cases of wine in six months.

The domestic market is falling. French people consume 30% less wine than they did in 1970. There's little hope of a rise in domestic consumption


Not good for artisan makers it seems.

Cheers

paul

yes, yes, yes and...NO.
This is a 21st Century,
if he spent the money he wasted on the trip to advertise on this board alone,
I bet my left testicle he'd get more than just one order without even leaving his Chateaux!


Have you seen the episode of Trump's
"You are fired"?
The team which was selling bride gowns on the Internet outperformed the competition by the factor of..12.

One just can't do business in 21st Century using 19th Century marketing means.

I don't see Gavin hopping around the world...and I can bet my second testicle that Gavin got more than just one order from his web site.
my 2 cents.

P.S. not everybody live by Parker's ratings...

Gallo is #2 seller of wines in the world and he can't care less what Parker thinks of his wines...

If I was making wine,
I'd rather follow Gallo's expereince than what Parker thinks....

VAST MAJORITY of the wine drinkers in the world never heard of Parker...
If you don't beleive me,
go to the nearest supermarket and ask first 10 buyes coming to the wine shelf if they know who Parker is....

My favorite line from this article is Market forces aren't known for encouraging individuality — Velveeta sells better than Taleggio.

I've had Velveeta in a previous life and it's not very good.

Fortunately Renou's proposed split of the AOC won't affect the good stuff. You'll still need to take a little time to do some studying of labels and regions so you understand that the Burgundy appelations mean pinot noir and chardonnay, Bordeaux appelations are mainly cabernet sauvignon, cabernet franc and merlot, along with sauvignon blanc and some semillon, and Rhone appelations are mainly syrah, grenache and mourvedre in varying degrees, not to mention marsanne, rousanne and viognier, based on regional regulations. There are more regions, more varietals and more regulations, but the informed wine lover doesn't have a problem with these. Its the uninformed consumer who buys E.& J. Gallo's Red Bicyclette, or Fat Bastard or even Yellow Tail, and that's fine. Velveeta has its fans and so does this swill so spell it out for the poor tosspots who need it spelled out.

As long as we're bashing the French here, why don't we go after the Italians as well? For instance what are these things called Barolo, Brunello & Brundisi?

I don't know I don't know I don't know!

my 2 cents

No, so far that is two testicles.

I would have bet the two cents instead, besides, what are you going to use for the third bet

Poker Face wrote:

my 2 cents

No, so far that is two testicles.

I would have bet the two cents instead, besides, what are you going to use for the third bet

Oh, don't worry,
I have lots of spares I won in other bets

Don Coyote wrote:As long as we're bashing the French here, why don't we go after the Italians as well? For instance what are these things called Barolo, Brunello & Brundisi?

I don't know I don't know I don't know!

Don,
we aren't bashing France, we just "talking shop"

As for Italians,
this is a VERY good point! I am surprised that nobody brought this argument before, which is a VERY GOOD argument indeed.

I don't know what Brunello & Brundisi either,
and I personally learned what Borolo was when the restaurant owner brought it to the table and said I had to try it because he knew I love tanin full wines.

When Italians run into problem of selling their Brundisi and Brunellos,
I'm sure they'd start scratching their heads too!