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Limited Edition Penfolds Tribute Range
Posted: Wed Mar 13, 2019 5:11 pm
by Ozzie W
To celebrate 175 years of Penfolds, they've released 3 new limited edition wines. The names are um... I'll let you make up your own mind.
The Esteemed Creator Shiraz Cabernet
The Creative Genius Cabernet Sauvignon
The Commander in Chief Shiraz Cabernet
What's next? The Supreme Leader Pinot Noir?
Re: Limited Edition Penfolds Tribute Range
Posted: Wed Mar 13, 2019 5:31 pm
by Cactus
Ha. This is getting beyond a joke. I think this will all end in tears.
Re: Limited Edition Penfolds Tribute Range
Posted: Wed Mar 13, 2019 5:34 pm
by dave vino
Maybe North Korea is the target market?
Re: Limited Edition Penfolds Tribute Range
Posted: Wed Mar 13, 2019 5:38 pm
by Matt@5453
Its been in uncle dan's for a while, given the price point, I expect it would sell well on promotion. Variety wise - the range ticks the boxes for the punter in the target market.
Re: Limited Edition Penfolds Tribute Range
Posted: Thu Mar 14, 2019 12:01 am
by Rossco
Ozzie W wrote:To celebrate 175 years of Penfolds, they've released 3 new limited edition wines. The names are um... I'll let you make up your own mind.
The Esteemed Creator Shiraz Cabernet
The Creative Genius Cabernet Sauvignon
The Commander in Chief Shiraz Cabernet
What's next? The Supreme Leader Pinot Noir?
Surely a cancelled export order, they are dumping on the Aus market
Re: Limited Edition Penfolds Tribute Range
Posted: Thu Mar 14, 2019 3:23 am
by Waiters Friend
It's sad, isn't it? Lowest common denominator marketing that lowers the tone of the label. TWE (which owns Penfolds) did something similar with (I think) Rosemount, where they offered a chardonnay matched to chicken, and there was a dissection of the chicken on the label. Likewise shiraz and steak. Appalling marketing.
I could be really cynical and suggest that, if that marketing doesn't work, the bottles can be alternatively labelled.
Re: Limited Edition Penfolds Tribute Range
Posted: Thu Mar 14, 2019 7:34 am
by rens
Ozzie W wrote:To celebrate 175 years of Penfolds, they've released 3 new limited edition wines. The names are um... I'll let you make up your own mind.
The Esteemed Creator Shiraz Cabernet
The Creative Genius Cabernet Sauvignon
The Commander in Chief Shiraz Cabernet
What's next? The Supreme Leader Pinot Noir?
I guess I'm not their target market, but I expect the labels have pictures of dictators on them.
'Give me a glass of the Kim Jong-un, two of the Idi Armin and for the table, a bottle of the Pol Pot sparkling'
Re: Limited Edition Penfolds Tribute Range
Posted: Thu Mar 14, 2019 11:01 am
by tarija
Stupid names.
Probably the brainchild of some marketing exec from an IT or sporting clothes background.
Just need a Penfolds POTUS wine - orange coloured, highly volatile, targeted at the lower end of the market.
Re: Limited Edition Penfolds Tribute Range
Posted: Fri Mar 15, 2019 7:54 am
by Ian S
My vote will be for "the egregious fleecing merlot"
Re: Limited Edition Penfolds Tribute Range
Posted: Fri Mar 15, 2019 10:02 am
by phillisc
Ian S wrote:My vote will be for "the egregious fleecing merlot"
Gold Ian
that and the Great Gago or the Dashing Duval
Cheers Craig