The Auswine Forum

G'day everyone.

I previously worked for a rival e-tailer but am now a fulltime student, studying Viticulture and Winemaking at NMIT.

I have a couple of questions for a marketing assignment, i would apprecitate a few responses if you can spare a minute.

Do you buy Bests Bin 0 Shiraz?
Do you buy other Grampians Shiraz?
eg: Langi Gihran, Michael Unwin, Seppelts St Peters
Is the History and story of a winery important to you? and does it influence your purchasing?

Cheers
Hadyn

Bin 0, have bought 96 and 98 previously in restaurants but not actually purchased personally. Enjoyed those ones from great vintages though!! Seppelt Great Western 96 is one of my favorite older wines, pity I finished the last of mine already!

And I have bought much St Peters, but admittedly based only on good reviews by experts I respect (Oliver. Halliday, Hooke). Giving it time to develop before trying it though, these wines need time to really be great.

History not as important as quality of wine. But I feel people will always feel more comfortable ordering a wine they have 'heard of', even if they're not so sure if it's a good vintage, or a the top flight wine, or entry level etc.

I suppose the main factor in history or story is 'does the average wine lover/consumer actually know the history or story before considering buying that wine??' e.g Penfolds have a great history, the birth of Grange is quite well known to wine lovers via reward of patience books etc, but not many other wineries in Aus have a well known history. And probably none are well known to the average consumer. Not the actual history anyway. We all know that Penfolds goes back a fair way, others could prob benefit from more common knowledge of their longevity.

Perhaps wineries should use this history aspect more in promoting their wines.... But a wine will normally sell itself IF it's a good wine, and especially a good value wine. Good grapes and good winemaking will always mean so much more than good marketing in the long run. I suppose that's the real focus of history in a winery. A long record of generally good wine. Good wine being the key point.

Cheers
TiggerK

I've bought it and am about to put a few bottles of the 1998 off to auction. Its an ok wine, but I'm downsizing at the moment.

As for the story etc - I'm just interested in what's in the bottle.