The Auswine Forum

Not sure the desire for labels is just an ego thing.

To continue the car analogy - I was lucky enough to get use of a Porsche 911 Carrera 4 for a long weekend a while back as part of a prize. Until I got to drive a car like that I was of the opinion that it couldn't be so different or more enjoyable than I was used to. I figured ownership must have a lot to do with wanting the badge. How wrong I was. It was great. I had more fun behind the wheel than I thought possible, and safer too - what grip and feedback from the road! If I had the money, I'd get something like it in a flash, but this is the point: I would be quite happy if no-one ever saw me in it or ever knew I owned it. In fact I recently had a conversation where we were talking about dream cars and I said I'd have a 1989 Ferrari 328 GTS - but only if no one saw me in it, because I wouldn't to be seen asa poser.

With famous label wine - often it is that good, and I couldn't really care if anyone knew I owned it or not.

Craig(NZ) wrote:At the end of the day, cutting behind all BS and justification some people just find the need to validate themselves and find some self worth in having the best of something/ everything

happens with wine, happens with cars, happens to all of us to some degree....

the nature of man

I really don't agree. I have been collecting since the end of the 70s and every so often someone shares a bottle or you buy one and you go whoa so that is what it is all about. So then you go back to your $20 bottle of Rawsons Retreat but something is missing, the bling has gone. So next you buy a $40 drop and again someone shares something really amazing and you start to seek out that whoa factor again. Before you know it, all your money is going on more and more expensive wines not because they are labels but like some junkie, you want that amazing experience again and again. If you are obsessive enough to read this forum and contribute then you really care about the stuff. If not you then you are just using this stuff to get drunk whilst driving your old 78 Corolla.

Before you know it, all your money is going on more and more expensive wines not because they are labels but like some junkie, you want that amazing experience again and again.

well yes you could look at from the obsession/ addiction angle