Its started to pop up in Auckland at NZ$395 in the supermarkets.
Seems such a different Supply vs Demand market / Price than Aussie
Totally academic question, as who in their right mind (aside from vertical collectors) would buy it but hey.
C.
Academic Question: Is the 00 Grange really that rare?
Craig,
I think you have a deep, dark, hidden fetish for Penfolds! You can't stop talking about them, one way or another! However, this post is indeed worth addressing given that I've seen the same prices here in Christchurch and on discussion with a colleague in Brisbane, was considering the establishment of a very profitable operation shipping 2000 Grange to Oz! Very bizarre.
Supermarkets over here and Southcorp seem to have a much closer relationship than those in Oz, some would say bordering on a monopoly. The supermarket chains buy up big, they obtain a cheaper wholesale price compared to the liquor outlets, Southcorp are happy because they've sold the wine that they need to and that's that. It ultimately means cheaper wine for the consumer, but the liquor outlets get reamed.
I think you have a deep, dark, hidden fetish for Penfolds! You can't stop talking about them, one way or another! However, this post is indeed worth addressing given that I've seen the same prices here in Christchurch and on discussion with a colleague in Brisbane, was considering the establishment of a very profitable operation shipping 2000 Grange to Oz! Very bizarre.
Supermarkets over here and Southcorp seem to have a much closer relationship than those in Oz, some would say bordering on a monopoly. The supermarket chains buy up big, they obtain a cheaper wholesale price compared to the liquor outlets, Southcorp are happy because they've sold the wine that they need to and that's that. It ultimately means cheaper wine for the consumer, but the liquor outlets get reamed.
Max
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Avant d’être bon, un vin doit être vrai
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Avant d’être bon, un vin doit être vrai
Oh no I think u r right, maybe i will go visit the quack tomorrow. I even drank 2 bottles of penfolds this weekend to make it worse.
Next I will be giving up Sauvignon Blanc or some other horrible disease!
Allocation system. You get x bottles of grange per y containers full of Rawsons Retreat Merlot you inflict on your customers?
Next I will be giving up Sauvignon Blanc or some other horrible disease!
Allocation system. You get x bottles of grange per y containers full of Rawsons Retreat Merlot you inflict on your customers?
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Guest
Re: Academic Question: Is the 00 Grange really that rare?
Craig(NZ) wrote:Its started to pop up in Auckland at NZ$395 in the supermarkets.
Seems such a different Supply vs Demand market / Price than Aussie
Totally academic question, as who in their right mind (aside from vertical collectors) would buy it but hey.
C.
A simple answer to a simple question.
Penfolds is owned by a publicly listed company whose aim is to maximise profits whilst maintaining brand strength.
I guess(someone might know) the cost of producing a bottle of Grange is no more than $A50. Therefore anyprice above say $75 allowing for distribution costs represents good profits. Even NZ $395 represents an excellent profit margin.
Excess demand from consumers/collectors has driven up the price of Grange over the years. Penfolds would not clear any Grange volumes if they have mispriced - I don't think they have mispriced this wine - even in a poor vintage.
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Craig(NZ).
Guest,
In case Kieran doesn't get back to this post, VC cellar shares are 'shares' you earn through purchasing at Vintage Cellars. You get a single 'share' for each $500 spent. Each share is notionally worth $20. You can accrue them as a Vintage cellars Club Member. You used to be able to spend them on most any purchase, but over the last couple of years you have been restricted to certain products. xx number of shares can get you a Grange - but only the 1997 vintage is available with shares.
Regards,
Allan
In case Kieran doesn't get back to this post, VC cellar shares are 'shares' you earn through purchasing at Vintage Cellars. You get a single 'share' for each $500 spent. Each share is notionally worth $20. You can accrue them as a Vintage cellars Club Member. You used to be able to spend them on most any purchase, but over the last couple of years you have been restricted to certain products. xx number of shares can get you a Grange - but only the 1997 vintage is available with shares.
Regards,
Allan