Brand Re-positioning

Red Bigot · Post by **Red Bigot** » Sat Mar 05, 2005 4:19 pm

Does anyone know what's happening with Jamiesons Run premium brands?

There have been a series of "specials" on various JR wines over the past 6 months or so, reaching a crescendo lately with the Single Vineyard series (O'Deas, McShanes and Alexanders) pushing out 3 vintages (2000, 2001 and now 2002) at prices down to $16.99 where they were formerly around $35. Now the Winemakers Reserve, originally a $40+ wine, is being offered at $20 and under. Are these permanent reductions or just clearing the warehouses?

If I were any of the retailers still advertising the SV series at $30+ I'd be returning the wine to B-B and asking for my money back. I also heard the current retail prices are less than staff prices for the wines and that's usually a pretty generous discount.

Maybe the person who organised the re-positioning of the Lindemans Coonawarra trio years ago and the 98 John Riddoch price-halving has moved companies. Speaking of which, it must be time Lindemans tried to get the trio moving again, how long has 99 been the current vintage on release, seems like years, although St George 2000 has been out a while now too.

Guest · Post by **Guest** » Sat Mar 05, 2005 4:24 pm

Wine glut, high Aussie dollar and a domestic consumer slowdown- aggravated by further interest rate rises no doubt.

There will be more bargains to be had soon!

Serge Birbrair · Post by **Serge Birbrair** » Sat Mar 05, 2005 9:34 pm

The wine industry will have a sigh of relief when 1,000,000,000 Chinese acquire the taste for wine.....

The prosperity and high prices are just around the corner

Chuck · Post by **Chuck** » Sun Mar 06, 2005 11:59 am

It seems the king of grapes Cabernet has lost it's crown to Shiraz so there are some excellent bargains around. Having a preference for Cabernet I hope this continues for a long time. Try the Leasingham 2002 Bastion Cabernet. A lovely wine at rediculous prices. Recently below $10

Chuck

707 · Post by **707** » Sun Mar 06, 2005 4:31 pm

Can't get a straight answer from Beringer but I think it's to clear back vintages. The wines are great QPR now but not sure how they position those labels into the future.

Guest · Post by **Guest** » Sun Mar 06, 2005 9:58 pm

A respected retailer in Adelaide told me last week that it is part of the fun and games between Berringer and Southcorp while in takeover mode. Story goes that both are attempting to pump sales volumes - 2001 Wynns cab was out in individual wooden gift boxes for $21, or $17 in some locations. Blass have hit back with their premium Jamieson Run labels.
Didnt a previous Southcorp CEO lose a job over this stuff previously? Anyway, good for the punters I suppose...

DJ · Post by DJ » Mon Mar 07, 2005 12:33 pm

Another failed attempt for these wines? Did you notice that a few of these wines came out under a Red Essentials a few years ago. Parallel to Clare Essetials (which had some great single vineyard Clare Riesling which I think has ended up in the top Annie's Lane Riesling). They were remaindered too.

Reminds me of the Hardys Bankside - release a wine with no fanfare or support and expect it to sell itself. There is too much very good wine out there for things to sell easily at the original prices.

just my two cents

David