The Wine Idol contest aims to bolster Australian exports, writes Valerie Lawson.
We've had Pop Idol, American Idol, Australian Idol, but wait, there are more drops of idolatry on the horizon: Priest Idol, to be broadcast on British TV next year and now a new Australian production, Wine Idol.
What makes Wine Idol stand out, however, is that its producer is the winemaker Hardy's, which has a quarter of the British wine market.
British contestants will compete to be the face of the Australian wine brand and have until the end of the month to enter the race to become the next Jamie Oliver of wine. Entrants must be between 25 and 35 and a "wine whizz", not a "wine bore". More->
Jeez Ric - for a minute there I thought you'd qualify!!
Anyone interested here is the entry form.
Mike
TORB - Wine Idol??
I'd vote for Torb...we have different palates..but i really rate his honesty and he is a gentleman..which is more than can be said for some people who grace these forums...one day i'd love to pour him a pinot that makes him go "wow"
Cheers
Paul
Cheers
Paul
"You have only so many bottles in your life, never drink a bad one"
---Len Evans
---Len Evans
David Lole wrote:Paul T wrote:I'd vote for Torb...we have different palates..but i really rate his honesty and he is a gentleman..which is more than can be said for some people who grace these forums...one day i'd love to pour him a pinot that makes him go "wow"
Cheers
Paul
Good luck!
Read his WA tour diary