The Auswine Forum

Any nominations for the best looking wine lable design?

Metala White Label - Old School Charm

I voted yes because there are heaps of labels you can't see on the self. Way back in the distant past when I worked for Hardy's one job I had to do was neck tag Nottage Hill for a promotion. It often took ages to spot it on the shelf - a beige label amongst heaps of other beige labels.

Hence easy to over look yet another boring label. Mind you most of my buying these days is very planned - often from cellar door or over the net at which point labels aren't as relevant as reviews.

Trevor Jones Boots labels. The green/gold with a pair of wellies looks fantastic and really ties the range together.

The Armagh

Calligraphy rules!

Maybe a nice-looking label, cachet region etc, may help sell wines. Pity about Koonunga Hill. I voted "no".

Cullen DM Cab Merlot has had a lovely label in the past, haven't seen the last couple of vintages but presume it is still similar. Quite classy looking I think.

Well, a shocking label wouldn't put me off. So I guess the answer is no. If all else were equal it might, but then, all else is never equal. I think Ch. Margaux has a classy label, if dull. A label can be as dull as ditchwater so long as it is consistent. I think the simple old labels are good - Seppelt in the 80s, Lindemans in the 60s/70s. Which is why I like to see labels with continuity - Mount Mary has seen almost no change in 25 years. And I have a sneaking admiration for the upraised 'couldn't give a ___' finger of labels like Wendouree and Yarra Yering.
cheers,
Graeme

deleted

Agree with jester, Cullen has a very classy label. Also Henschke, pure class.

Generally speaking the look of the label doesn't influence at all what I buy, although there is the one exception where I don't intend to drink the contents anyway (that being a Penthouse Pet series of Tawny Ports).

That said some labels are more attractive than others - I agree Cullen DM is superb and pretty unique (and the rest of their series for that matter), something that's classy with a dash of gold & colour that screams out 'Australia' without going over the top. I'm a little surprised it hasn't spawned a number of close imitations like Henschke for example.

Cheers,
Ian

Style vs Substance.

Then you see labels that really try hard on the package.

http://www.kidyounot.com.au/

Cant really say labels make me buy a wine because I still think about the place/vintage/variety etc before I buy.

If I had to name some of my favourite looking labels they would be James Irvine Grand Merlot, Wirra Wirra Chook Block, Balnaves The Tally and Henschke.

As I work in a bottleshop, the label sells most wines. If you believe that most wine in bottleshops is purchased by women, and I do, an attractive label will catch the eye and sell the wine.

One exception is the Stephano Lubiano which is a classy wine but too expensive for my ladies.

Graham

herons flight sangiovese
charles melton nine popes
00 Mouton

Don’t know my opinion is shared by others, but I have always thought Rosemount mid to low range of wines have an attractive bottle and label that stands out.

However, my opinion on the wine is very negative. I believe this type of wine stopped me from enjoying wine sooner. As the first intro to wine usually came form stealing sips from your mum and dads bbq’s, there was always that bottle of diamond label at every party that stood out. Over the years I’ve tried tasting a range of different Rosemount wines (usually form other peoples bottles) but have never found anything even quaffable.

In a nut shell, I believe that particular label was/is bought as a default wine (low-mid price drinkers) by a lot of people who believe it will “look good” if they bring it to a function, but the wine itself is very ordinary.

I’m not trying to bag the name, but just think it is relevant to this topic. Also must reiterate this is only my opinion on the wine, so no offence intended diamond label drinkers

I have a soft spot for the Chateau Mouton labels. Shame the contents of the bottle don't always live up to the label....

Rousseau Chambertin labels I adore (Petrus too). Also like the simplicity of Lafleur, Le Pin, Trotanoy, d'Yquem labels.

Always liked the Majella labels.

In terms of pure class for wine packaging, I reckon the Bass Phillip Reserve would be up there.

Over the seas? Well, always fancied Margaux, Haut Brion, and Sassicaia (not sure of spelling here)

Cheers,

monghead

I quite like this one.

Mike

... and I like this one.

I think a good wine label is designed to catch your eye when scanning the shelves. Take for example the 'Black Chook Shiraz Viognier and Sparkling Shiraz'. These wines are very nice and also have a unique design on the label which stands out on the shelves. When I first tryed this wine, I bought it because it was a Ben RIGGS wine, not for the label.

If you like Sparkling shiraz give the 'Black Chook a go. It has smooth integrated fruit and a rich weighty texture.

Cheers
Leigh

Leigh wrote:I think a good wine label is designed to catch your eye when scanning the shelves. Take for example the 'Black Chook Shiraz Viognier and Sparkling Shiraz'.
Leigh

Leigh, I was in the airport in Sydney, T2 and looked at what the bar had for sale... Black Chook does stand out from a shelf.

I was looking for McLaren Vale wine only of course.

Hi James.

It's a great label. The 'Black Chook Sparkling Shiraz' bottle even looks better with a bright red wire cage on the top and it is well priced for around the $16.

Have you tryed either of the two?. The wines are produced primarily from McLaren Vale and Langhorne Creek fruit. I agree with you about McLaren Vale wines. I have tryed several MV shiraz's in the past week and they have all been great.

Cheers
Leigh

Yep, I have had the Shiraz Viognier. I have used it as a benchmark wine before - it is very good value for sure.

I am interested to try the Sparkling Shiraz and will keep an eye out for it.

For shits and giggles.....

http://www.winelabels.org/labels.htm

Maria

Didn't actually try this wine but judging by its 'cover' I probably didn't miss much.

Gaja. Pure class.

Dom Perignon - iconic....