Sale of Accolade Wines

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Sean
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Sale of Accolade Wines

Post by Sean »

Just read this on The Real Review -

Accolade Wines has been sold, but it’s a case of “The King is dead; long live the King”.

Owner since 2018, Carlyle, has sold Accolade to a consortium led by Bain Capital named Australian Wine Holdco Limited. It means that brands like St Hallett, Grant Burge, Hardy’s, Banrock Station and Petaluma are under new ownership—for the umpteenth time. Is anybody counting?


I did the rounds on the drinks trade websites and it looks like the lenders are taking over the business.

Carlyle had bought Accolade in 2018 for $1B. But they have run up a $600M debt since then. :shock:

Not sure if the new consortium of owners (made up of existing lenders) will keep the business or just getting it in shape for another buyer?

Apparently some of the brands have been already sold (eg. Arras, Bay of Fires) and they are renegotiating grape grower contracts.

Currently they still own Hardy’s, Grant Burge, Banrock Station, St Hallett, Petaluma, Yarra Burn, Reynella, Leasingham, Rolf Binder, Houghton, Brookland Valley, Croser, Katnook Estate, Goundrey and Moondah Brook.

Anyone still drinking the wines?

saturn5519
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Re: Sale of Accolade Wines

Post by saturn5519 »

Only the St Hallett Blackwell and Petaluma Hanlin Hill.Will we see the slow demise of once long time producers?
I do worry about the way the Australian wine industry is heading.We already have a grape glut with the SA riverland in trouble.
I know this has happened before but i think there is an ongoing problem with people cutting back on their alcohol intake and
drinking non alcohol wines .Hopefully this is just a fad and will eventually disappear like all the fads previously.

JamieAdelaide
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Re: Sale of Accolade Wines

Post by JamieAdelaide »

Virgin staff aren’t happy working at Bain. Different industry I know but disaffected staff in the wine game can’t be good? Expecting plenty of discounts as they dump and rebrand.

WineRick
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Re: Sale of Accolade Wines

Post by WineRick »

New owners of Accolade now looking at a merger with Australian Vintage, which includes Nepenthe. Weird stuff happening in the industry - too many vines in the ground, resulting from accelerated depreciation of vineyards introduced in 1993. Within 10 years, vineyard area in Australia trebled! Way too big 'an egg in the snakes neck'.

Ian S
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Re: Sale of Accolade Wines

Post by Ian S »

It's rarely good news in that game of 'pass the parcel'. If there are assets to be stripped, or corners to be cut, they will be. What's in the bottle will be less and less cared about.

The industry will survive, even if I expect most of these brands to be in their death spiral.

Ian S
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Re: Sale of Accolade Wines

Post by Ian S »

Sean wrote: Thu Mar 07, 2024 3:13 pm

Currently they still own Hardy’s, Grant Burge, Banrock Station, St Hallett, Petaluma, Yarra Burn, Reynella, Leasingham, Rolf Binder, Houghton, Brookland Valley, Croser, Katnook Estate, Goundrey and Moondah Brook.

Anyone still drinking the wines?
I still have a couple of bottles each of Houghton's HWB (or whatever it's called now) and Jack Mann (which still was pretty good last time tasted). The rest? None, and nothing drunk in the last decade.

Sean
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Re: Sale of Accolade Wines

Post by Sean »

I am still drinking some of those wines - Hardy’s HRB, Petaluma, Grant Burge and Katnook Estate for example.

Wendy joined the mailing list when we went to the Petaluma cellar door in 2019. They offer wines from all of those brands on the mailing list.

Since then Accolade sold the Petaluma winery to the bottling company Torresan, but kept the brand name. That is par for the course with the corporates these days anyway.

That is what also happened with Brookland Valley - it was sold in 2022 by Accolade, but they kept the brand name and lease the supply of grapes.

You wouldn’t have known the difference, however, because they still had a cellar door when we went there in May 2023. All of the Brookland Valley and Houghton wines were on tasting and available to buy.

Others like Banrock Station have been on the market for a while.

Meanwhile I still expect to see more cost cutting, etc. whoever ends up owning the business.

They will be dumping the brands that don’t sell, dropping contracts with growers while there is a grape glut and selling off the wineries while keeping the brand names.

Seen this too many times before and it is all about the money of course.
Last edited by Sean on Fri Mar 08, 2024 5:58 pm, edited 2 times in total.

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phillisc
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Re: Sale of Accolade Wines

Post by phillisc »

Been in the cellarone wine club for 10 years now, have never paid anywhere near RRP for Leasingham/Petaluma/Katnook/St Hallett, or indeed anywhere near CD price.

Picked up 2023 Petaluma Riesling yesterday...$72 for a sixer, offered crazy crazy price on 2016 Coonawarra, but already have a dozen, otherwise would get more.
I know that it costs money to make wine, but am convinced that many many out there are having a lend.
They know who they are, and funnily enough so do we...so who is going to blink first!!
Cheers Craig
Tomorrow will be a good day

Mike Hawkins
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Re: Sale of Accolade Wines

Post by Mike Hawkins »

Is that the Hanlin Hill Craig? Incredible price…

I’ve had the 02,09 and 12 HH in recent weeks, and while a little riper than other makers, they’re nice wines.

JamieAdelaide
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Re: Sale of Accolade Wines

Post by JamieAdelaide »

Sean wrote: Thu Mar 07, 2024 3:13 pm Currently they still own Hardy’s, Grant Burge, Banrock Station, St Hallett, Petaluma, Yarra Burn, Reynella, Leasingham, Rolf Binder, Houghton, Brookland Valley, Croser, Katnook Estate, Goundrey and Moondah Brook.

Anyone still drinking the wines?

Sad I still drink them but haven’t bought them for 20 years. “Zombie” labels- some sort of weird aberration from what they once were.

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Waiters Friend
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Re: Sale of Accolade Wines

Post by Waiters Friend »

Houghton is an interesting member of this group.

Houghton sold its prime (and very historic) property in the Swan Valley a few years ago, and now makes the wines in Nannup. Having said that, many of the top wines were from Southern WA fruit anyway, so Nannup as a processing facility makes sense.

I may be mistaken, but the top wines in the Houghton stable are still made in WA and their manufacture remains somewhat independent of the bean counters. I have fond memories of a 2001 Jack Mann shared with wine industry friends in Margaret River a few year ago.

I also had a soft spot for Houghton White Burgundy (largely Chenin Blanc) which aged like a Hunter Semillon, but I cannot speak for more recent versions of its replacement, the Houghton Classic.

Maybe its a case of being informed and selective about where to spend your cash.

Cheers
Allan
Wine, women and song. Ideally, you can experience all three at once.

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phillisc
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Re: Sale of Accolade Wines

Post by phillisc »

Mike Hawkins wrote: Fri Mar 08, 2024 9:40 pm Is that the Hanlin Hill Craig? Incredible price…

I’ve had the 02,09 and 12 HH in recent weeks, and while a little riper than other makers, they’re nice wines.
Yes Mike, 2023 HH. Will be the last vintage I buy.
Cheers Craig
Tomorrow will be a good day

Mark SC
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Re: Sale of Accolade Wines

Post by Mark SC »

Still enjoy Grant Burge (Filsell, Meshach), St Hallett (Blackwell, Old Block) & Petaluma (various) but seek them out on auctions & as specials, haven't paid normal retail or CD prices for years.

JamieAdelaide
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Re: Sale of Accolade Wines

Post by JamieAdelaide »

Waiters Friend wrote: Sat Mar 09, 2024 12:05 am
I may be mistaken, but the top wines in the Houghton stable are still made in WA and their manufacture remains somewhat independent of the bean counters. I have fond memories of a 2001 Jack Mann shared with wine industry friends in Margaret River a few year ago.
I’ve been trying to backfill a bit of Houghtons over the past years. Got some Gladstones and JM at auction- the latter cooked!

I follow the winefront team when shopping. There was a famously dud vintage to avoid.

Still interested. Aussie cab is so cheap compared to Bordeaux and ages magnificently- “bush” notes can be detracting for many I find.

Sean
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Re: Sale of Accolade Wines

Post by Sean »

WineRick wrote: Thu Mar 07, 2024 4:51 pm New owners of Accolade now looking at a merger with Australian Vintage, which includes Nepenthe. Weird stuff happening in the industry - too many vines in the ground, resulting from accelerated depreciation of vineyards introduced in 1993. Within 10 years, vineyard area in Australia trebled! Way too big 'an egg in the snakes neck'.
OK I did a bit more research.

I have also read that both Australian Vintage (the old McGuigans) and Pernod Ricard are being talked about as possible contenders for a merger with Accolade.

Bain Capital is a specialist in distressed loans, so my thinking is they will probably want to either break it up and sell it in bits and pieces (aka the Wall Street movie) or lock in a buyer with some skin in the game - ie. already in the industry.

There was an ASX announcement from Australian Vintage on 26 Feb saying they are in very early discussions about a potential merger.

Australian Vintage could be an option with them taking over managing the business or something like the Chemist Warehouse and Sigma merger currently being touted as an ASX listing.

Bain Capital could make a lot of money out of this turning it into a merger with an ASX listing via Australian Vintage (AVG).

Good for Australian Vintage too, because they would pick up some premium wine brands lifting their margins.

Pernod Ricard owns Jacob’s Creek, but the Australian wine business is only a tiny part of their global empire. So this is less likely perhaps, but their name often gets a run when takeovers are suggested.

In 2021 there were reports from the UK about Pernod Ricard considering a takeover of Treasury Wine Estates, but nothing came of that. In the end it was just a sugar hit for the TWE share price for a while.

Only last year it was reported that JP Morgan was trying to offload their Australian wine assets - which they have owned since 1989. So rather than picking up more, possibly Pernod Ricard is also looking for a buyer for their Australian wine brands.

The flip side is the acquisitions Pernod Ricard has done in liquor and spirits are about strengthening their premium brands portfolio. So they could be looking at adding on the Accolade brands to Jacob’s Creek for that reason.

But their last acquisition in the wine industry in 2022 was a Provence Rose maker Chateau Sainte Margueite. That was regarded as a “bolt-on” for them or simply adding a money earner in what is a very popular niche market. That is a long way from what Accolade is offering anyone.

Another name that hasn’t been mentioned for a while is the US based Constellation Brands. They are the largest imported beer company in America with brands like Corona and still have a substantial wine division incl. Robert Mondavi and Kim Crawford.

But they do not have any Australian wine brands. They had bought BRL Hardy in 2003, but sold it in 2018 to private equity manager Carlyle. Constellation had already reduced its holding in Accolade to 20% by then. Most of it was being held by an Australian based fund manager named Champ.

At the time Constellation had $7B debt. They were shopping around other parts of the business and buying up others with various swaps and deals going on for mostly spirits companies. They even got into the marijuana business in Canada and the USA, incl. products such as cannabis-infused beverages.

It is unlikely Constellation would want to have another go - especially as a long-term owner of Australian wine brands. It was a killing ground for them as well as the wineries they owned.

More interesting is the involvement of Champ in this.

They paid $290 million for an 80% stake in the Australian and UK wine divisions of Constellation Brands in 2010. They added on a few more wineries like Grant Burge, Petaluma and St Hallett renaming it Accolade. At the same time tightening up costs and renegotiating the debt packages with GE Capital in particular. They also took advantage of the export boom happening, so that two thirds of Accolade’s revenue was in overseas markets.

In 2018 they sold Accolade to Carlyle for $1B taking a big profit on the deal. Obviously the new owners incl. Bain Capital would like to repeat that. It is just a question of how they do it.

Recent moves by the big corporates have been more about those portfolio bolt-ons or dumping their underperforming wine brands - or both. But things are a little bit different now.

The free for all came to a grinding halt with not just the China tariffs, also the massive hit on supply chain costs and getting labour back into the country post Covid. Are asset prices inflated or a bargain? Where is the capital going and who is reinvesting in the wine industry now?

Interestingly the big global players like LMVH, Diageo, Constellation and Pernod Ricard had been running big profits - based on their liquor and spirits assets, not wine. They have strong cash flows and because of that been able to lower their debt to earnings ratios.

They are actually in much better shape now to fund any asset buys with borrowings if they wanted to. But they have already been allocating that capital to new, big breweries and distilleries in Mexico, USA and China - not so much wineries or vineyards here.

The biggest player here is Treasury Wine Estates. The China tariffs hit them, because this has been a huge growing market and where they got their biggest margins. The UK and USA are tough markets for them. Indicative of that is they have been buying more luxury US brands like Frank Family and DAOU Vineyards, not Australian brands. Australian wine is out of favour with the money, not just drinkers.

They are also switching out of bulk wine and cheap brand names into premium wine brands. So is everyone else it seems. This is having a rippling effect across the wine industry. Recently it has been reported that Riverland growers who sell grapes for most of the bulk or cheap wine in Australia could go out of business.

During the week a couple of Riverland grape growers were being interviewed on A Current Affair. They were talking about the lower grape prices they get now, in particular from their contract with Accolade. They are saying it will put them out of business if it doesn’t improve. The hard truth is it isn’t going to - especially if these aren’t grapes the wineries need for premium wines.

All of the big wine companies currently have the same problems. There is a grape glut, also far too much Australian wine is being produced that nobody overseas is drinking and the China tariffs have hit this wine industry very hard - and changed it.

They are in survival mode - cutting costs and shifting their marketing into what they call premium brands. You would describe these Accolade brands as premium, but it is like pin the tail on the donkey guessing who wants to risk their money to take another punt on them.

Disclosure - I currently own AVG shares.

Sean
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Re: Sale of Accolade Wines

Post by Sean »

JamieAdelaide wrote: Sun Mar 10, 2024 12:03 am
I’ve been trying to backfill a bit of Houghtons over the past years. Got some Gladstones and JM at auction- the latter cooked!

I follow the winefront team when shopping. There was a famously dud vintage to avoid.

Still interested. Aussie cab is so cheap compared to Bordeaux and ages magnificently- “bush” notes can be detracting for many I find.
Jamie

When I was at the Brookland Valley cd last year, they had the Houghton wines.

The 2020 vintage of the Gladstone was $99 and the Jack Mann was $180. Might be a bit more now, unless they run a deal.

They also had back vintages of the Jack Mann. The staffer told me to give them a ring to get prices if I wanted any.

Tel ‪(08) 9755 6042‬

It is free delivery in Australia and 20% off orders over $150 if you are a Distinction Wine Club member.

(That is for all the Accolade wine brands.)

JamieAdelaide
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Re: Sale of Accolade Wines

Post by JamieAdelaide »

Thanks Sean,

I think I’m getting old and living in the past on pricing like Craig. :shock:

Inflation and marketing has seen prices soar beyond what I’d expect for Aussie wine considering the lake of it!

I can still buy Barolo overseas for $60 AuD -up from $50 pre-COVID. Something is amiss here!

VinoEd
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Re: Sale of Accolade Wines

Post by VinoEd »

Interesting reading. Thanks for sharing your thoughts Sean.

Of the wines being discussed, I still buy some Katnook, Petaluma and Houghtons.

I managed to get some 2019 Jack Mann last year for around $85 a bottle, and 2019 Katnook Odyssey for a smidge under $70. Hard buys at the RRP, but I’m not sure too many pay that.

Cheers Ed

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phillisc
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Re: Sale of Accolade Wines

Post by phillisc »

Thanks Jamie, and agree Ed, RRPs are largely fictional. Yes, entering the twilight of my last year or two of wine purchases. Yes, days gone by where wines were 75% less than they are now. Still apart from about a dozen or so mail order lists where price is non negotiable, I haven't paid RRP on anything else for probably a decade now.

Accolade/Carlyle/Constellation/ Bain whatever they are now is going to be reshaped/squeezed/morphed into something else.
Jack Mann IIRC was on offer for $70, CW Ferguson sub $40 and Katnooks super premiums around $50-55. I'm still thinking about the Petaluma offer and just this morning another offer on Eileen Hardy Shiraz for $50...but from the shit 2017 vintage.

Will watch with interest if there's another fire sale, but it's the industry as a whole that in trouble. Sad to see this week that there's Riverland and Riverina growers ploughing vines into the ground... simply not worth picking the grapes they say. Pennies trying to woo the art set, with a new Grange label... whatever next??!!

I'm waiting for the 2021/22 vintage of Katnook, Petaluma and maybe St Hallet.
See how we all go.
Cheers Craig
Tomorrow will be a good day

JamieAdelaide
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Re: Sale of Accolade Wines

Post by JamieAdelaide »

I’d buy those Aussies at that price Craig. Subject to vintage due diligence and perhaps comment from regular drinkers of the labels.

I’m going around the world in the next 80 hours. I’ll pop into wine shops on three continents and it makes it hard not to be very discerning with Aussie buying. Although they try it on as well. :o

Mark SC
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Re: Sale of Accolade Wines

Post by Mark SC »

phillisc wrote: Fri Mar 08, 2024 10:35 am Been in the cellarone wine club for 10 years now, have never paid anywhere near RRP for Leasingham/Petaluma/Katnook/St Hallett, or indeed anywhere near CD price.

Picked up 2023 Petaluma Riesling yesterday...$72 for a sixer, offered crazy crazy price on 2016 Coonawarra, but already have a dozen, otherwise would get more.
I know that it costs money to make wine, but am convinced that many many out there are having a lend.
They know who they are, and funnily enough so do we...so who is going to blink first!!
Cheers Craig
I've had to re-register (used to post as Mark S long ago but can't log in whatever I've tried) I still enjoy Petaluma especially, and Grant Burge and St Hallett. Also in the cellarone wine club, but their website doesn't show anything like those prices (at least for me in Melb)

Craig, if it's not confidential, can you say how/where you got these deals/offers? :shock: I'd be happy to find Petaluma H.H. Riesling for $20 let alone the price you mention. Also, you say it's the last vintage you'll buy - why? :shock:

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phillisc
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Re: Sale of Accolade Wines

Post by phillisc »

Mark SC wrote: Mon Mar 11, 2024 2:04 pm
phillisc wrote: Fri Mar 08, 2024 10:35 am Been in the cellarone wine club for 10 years now, have never paid anywhere near RRP for Leasingham/Petaluma/Katnook/St Hallett, or indeed anywhere near CD price.

Picked up 2023 Petaluma Riesling yesterday...$72 for a sixer, offered crazy crazy price on 2016 Coonawarra, but already have a dozen, otherwise would get more.
I know that it costs money to make wine, but am convinced that many many out there are having a lend.
They know who they are, and funnily enough so do we...so who is going to blink first!!
Cheers Craig
I've had to re-register (used to post as Mark S long ago but can't log in whatever I've tried) I still enjoy Petaluma especially, and Grant Burge and St Hallett. Also in the cellarone wine club, but their website doesn't show anything like those prices (at least for me in Melb)

Craig, if it's not confidential, can you say how/where you got these deals/offers? :shock: I'd be happy to find Petaluma H.H. Riesling for $20 let alone the price you mention. Also, you say it's the last vintage you'll buy - why? :shock:
Hi Mark, I sent you a PM.
Short answer is I am in the top tier of cellarone and have spent quite a few thousand over the journey. They often have sales/specials/vouchers, over the run of the mill club price. A couple of years back they were flogging numerous vintages of Petaluma Coonawarra, in magnum format. Their 20% site wide, Christmas sale, plus you accumulate cellar dollars on purchases etc. etc. are all worth a look.

The first Petaluma Riesling I tried was in about 1986 or so, I have loved the wine, and so stupidly, once had an opportunity to purchase a property that to this day supplies grapes that go into Hanlin Hill....long story, newly married, in debt ( ha ha there's probably a punchline there), interest rates at 17% and so forth. I have quite a few of the 90s ( someone on this forum once said, 90's Petaluma's would resemble Singer sewing machine oil)...their palate far better than mine of course :wink: :wink:
I have a really good run from 2000 onwards.
There might be 75-100 cases of all sorts of Rieslings, 02, 12, 21, 22, 23...way way too much, but such a delicious drink and such excellent VFM.
Most I have ever paid is about $65-70 for 2022 Grosset. thank Christ I'm not in to Cardonnay :wink: :wink:
I am older now, have to stop buying, its an obsession...but Pikes Merle, Leonay, Sepplets Drumborg and Crawford River might still get a look in.

Cheers Craig
Tomorrow will be a good day

Chuck
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Re: Sale of Accolade Wines

Post by Chuck »

I haven't bought much retail for years. There are some online guys and wineries providing crazy prices for case purchases. Some contributors buy from them. Very sad indeed but at least I'm doing my bit to drain the lake plus it's exposing me to different wines which I would otherwise not consider. Limited short term storage groaning under the pressure. Some sellers are offering aged wines at quite reasonable prices.

Sad to see grape growers being thrown under the bus. Hopefully China will stop its chest beating and absorb some of the surplus. As for Accolade and other big guys I have no time for these corporate cowboys who think they are the smartest in the room. Time and time again they buy up good family wineries and trash them. The list is endless and will probably grow. What did Bob Dylan and Jimmy Hendricks sing - Businessmen, they drink my wine, Plowmen dig my earth. Ain't that the truth.
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WAwineguy
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Re: Sale of Accolade Wines

Post by WAwineguy »

Sean wrote: Sun Mar 10, 2024 3:22 pm
JamieAdelaide wrote: Sun Mar 10, 2024 12:03 am
I’ve been trying to backfill a bit of Houghtons over the past years. Got some Gladstones and JM at auction- the latter cooked!

I follow the winefront team when shopping. There was a famously dud vintage to avoid.

Still interested. Aussie cab is so cheap compared to Bordeaux and ages magnificently- “bush” notes can be detracting for many I find.
Jamie

When I was at the Brookland Valley cd last year, they had the Houghton wines.

The 2020 vintage of the Gladstone was $99 and the Jack Mann was $180. Might be a bit more now, unless they run a deal.

They also had back vintages of the Jack Mann. The staffer told me to give them a ring to get prices if I wanted any.

Tel ‪(08) 9755 6042‬

It is free delivery in Australia and 20% off orders over $150 if you are a Distinction Wine Club member.

(That is for all the Accolade wine brands.)
The CellarOne website is showing 2020 Gladstones for $50.87 and 2020 Jack Mann for $85.

Sean
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Re: Sale of Accolade Wines

Post by Sean »

Yes you can get great staff prices if you are a Cellar One member.

My understanding is Cellar One is exclusive to Accolade staff, family and referrals.

The referral codes to join get chucked around from time to time. Got a run on the Australian Frequent Flyer forum a few years ago.

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phillisc
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Re: Sale of Accolade Wines

Post by phillisc »

Sean wrote: Thu Mar 14, 2024 8:13 am Yes you can get great staff prices if you are a Cellar One member.

My understanding is Cellar One is exclusive to Accolade staff, family and referrals.

The referral codes to join get chucked around from time to time. Got a run on the Australian Frequent Flyer forum a few years ago.
Happy to send any of the punters here a referral...if that's OK Sam? Just need to work out how to do it.
cheers Craig
Tomorrow will be a good day

sjw_11
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Re: Sale of Accolade Wines

Post by sjw_11 »

Share away Craig
------------------------------------
Sam

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phillisc
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Re: Sale of Accolade Wines

Post by phillisc »

sjw_11 wrote: Fri Mar 15, 2024 10:33 pm Share away Craig
Thanks Sam
If anyone wishes to have a referral, please PM me.

Cheers Craig
Tomorrow will be a good day

WAwineguy
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Re: Sale of Accolade Wines

Post by WAwineguy »

I was able to join without being a staff member (or being referred) and bought 3 bottles of St Hallett 2018 Old Block Shiraz at a ridiculously low price!

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phillisc
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Re: Sale of Accolade Wines

Post by phillisc »

WAwineguy wrote: Wed Mar 20, 2024 5:53 pm I was able to join without being a staff member (or being referred) and bought 3 bottles of St Hallett 2018 Old Block Shiraz at a ridiculously low price!
Yes and referral would get them $7 a bottle less than what you paid :oops:
Cheers Craig
Tomorrow will be a good day

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