fatdoi wrote:Loztralia wrote:
Finally - doesn't this argument about Penfold's Bin prices come up every year? They still seem to be selling the stuff so I guess the pricing can't be too far off whack.
i think it's because it's convenient for casual drinkers who want some well made wines but never bothered to research the market. Classic example, a dinner I went to recently was about 50 people & the hostess rolled out dozen+ 98' 389.... which gave me opportunity to review it as i don't want to pop mine @ home. Quite good, still young imo to drink now & I know she has no clue about wines as she only bought them because Penfold's a recognised brand + good vintage & there are ALOT of those people around so it's great business.
I think it's the brand that people keep buying Penfolds, it's like there're always people who buy Mercedes, do they always make better car?? I can always buy something cheaper & better but people buy them because of the Merc badge & the emotional or confidence they placed on that brand, so they're willing to pay that premium for good but not always the best cars.....
I guess that's actually why I think Penfold's have their pricing more or less right. They're hitting price points for casual buyers pretty well and yet the serious wine nerds still consider it worth debating whether the product is worthwhile. There are a few people on this thread who think the whole Bin range is wildly overpriced, there are some that make an exception for 389s, there are some that think the range is ok except 407... and so it goes on. The bottom line is that a sensible producer of any product will price it to the maximum point that the market will bear, and Penfold's seem to be right on that line.
I should declare my own view here though - I only buy 389s, I much prefer it to - for instance - any Two Hands garden series, and I don't drink them young.